Advertising Campaigns

We understand the everyday challenges faced by our clients. We know how hard they strive to deliver impactful, cost-effective and highly targeted marketing whilst keeping up with new technology and data requirements.

We plan, create, buy, manage and optimize your advertising campaigns.

Our team of experts have extensive experience in digital and traditional advertising campaigns. You come to us with a new service or product, a promotion, a new company or many other challenges. We analyse the data and craft your successful and integrated campaign.

Programmatic Digital Advertising

We are specialists in digital advertising, including programmatic. By targeting your specific audience based on their cookies, geolocation, search history and demographics, we ensure that your message gets in front of who you want to reach. No waste, your money goes further and gets your business growing.

Social Media Advertising

Harness the power of social media and reach your desired audience when they are in a relaxed mood. Facebook, Instagram, LinkedIn, Twitter, YouTube and TikTok advertising can be part of your media campaign. We can have very niche audiences for sales, or go big for awareness.

Search Advertising (PPC)

Put your brand in front of consumers when they are searching for your product or looking for useful information that can help them decide, to purchase from your business.

Traditional formats

The old ways of reaching your customers still work. Through detailed analysis and data, OOH (out-of-home or outdoor) advertising, Radio, TV and Press can be very effective. We have strong relationships with media owners and can secure the best rate possible for you.

Key Metrics

Return on Ad Spends
Impressions
Share of voice
Qualified Leads
Awareness

Find out how we can help you achieve your marketing objectives.

After an initial brief, we will analyse how best to reach your target audience, through the various platforms. We will implement it based on your unique campaign objectives. Purple Media will be able to track impressions, clicks, conversions and optimise for the best performance. You can expect a weekly digital report and an in-depth Post-Campaign Analysis.

Based on your unique business, we will use various platforms, from Facebook to Tiktok to LinkedIn. Each platform has a specific purpose, based on its users and what they are used for.

Programmatic advertising is a very cost-effective way to reach your target audience based on their demographics, interests and attributes – more often than not based on past search history and cookies – and geo-location. It avoids wasting budget on reaching individuals that are not interested in your product or service.

Search PPC is best used to reach potential customers purposely looking for your product or service on engines such as Google or Bing. We will select keywords based on your unique business and bid on those to appear on top of page when people are searching those.

We aren’t the type of agency that think “one-size fits all”. Contact us at info@purple.gi to arrange a bespoke offer, specific your business. But we won’t be beaten on rates!