Why Gibraltar advertisers should engage in local marketing.

In a nutshell, local marketing refers to a set of techniques that have the objective of promoting a brand, product or service to a specific geographic area. For larger countries, it is also sometimes referred to as “neighborhood marketing” – but due to the size of Gibraltar, it applies to the whole of our territory.

Before undertaking any local marketing activity in Gibraltar, we recommend to define a clear and measurable objective, and thereafter create a marketing strategy.

Gibraltar has a number of local options to choose from to reach the local market with a specific local message, from outdoor to radio to digital advertising.

Whilst it is possible to reach the local market through programmatic advertising, there are some key benefits in having local solutions at the forefront of your marketing strategy.

1. Be seen by relevant potential customers: Let’s be honest, Gibraltar-specific websites are mostly visited by local potential customers. This avoids wasting some valuable ad budget on irrelevant impressions.
2. Increase your local exposure: Since local people are far more likely to support your business and help it grow, you will instantly access a more engaged group of people in Gibraltar.
3. Build your reputation: Local advertising is a great way to build your local reputation online. Never underestimate the value of word-of-mouth! It allows you to create the buzz and your product or service to be shared organically between potential customers.

In the words of one of our preferred local options:

“Gibraltar-based businesses which advertise on local websites guarantee that they’re reaching real prospective customers. They can also bolster their campaigns with advertorials and other paid partnerships. Another benefit is that they can have more control over how their campaigns develop over time by building close relationships with those who run and operate the websites – it’s a personal and flexible connection that is good for business. And, of course, it helps to support small businesses locally!”