Boux Avenue Gibraltar is the local branch of the UK clothing and lingerie favourite Boux Avenue.
Locally, Boux Avenue Gibraltar needed to promote its Christmas offers, 3 for 2 on selected accessories, with the ultimate Drive to Store objective. Boux operates in a very competitive market, but the team at Purple Media was ready for the challenge!
It is worth noting that a lot of photos of models wearing Boux are flagged as inappropriate by platforms such as Google or Facebook, as they show bodies.
After looking at the data, we identified the best channels to reach the target audience and engage with them: Facebook and YouTube, videos getting a strong response, alongside a digital programmatic ad campaign.
We then selected, in coordination with the client, items and images that would pass the control of the platforms and client needed to sell. The design team of Purple Media created engaging content in animated format, with both landscape and stories, and HTML5 Banners.
You can watch the video here
We worked within the client’s budget and delivered this digitally-led campaign throughout the month of December, reaching the audience at different touchpoints.
The result? A happy client with sales, and a beautifully executed campaign!
Want a drive to store campaign like Boux Avenue? Get in touch with us today!