Verralls

Verralls: Marketing Strategy and Campaign Management

Verralls came to Purple Media to help them to increase their brand awareness in Gibraltar and the Costa del Sol, as they were lacking behind some other local law firms. 

The team at Purple Media clearly defined the target audiences, ranging from locals getting married or buying a property in Gibraltar to entrepreneurs and High Net Worth individuals.

Following agreement on budget, we created a bespoke media plan based on data and knowledge of the markets. This included ad placements on TV, Digital OOH, Social Media and YouTube and Digital Ads bought on a programmatic basis.

(purple square) The results: The campaign was a success with a very high number of impressions (2 million+) with a strong CTR, strong growth in social media following and many positive comments. The client’s website never received so many visits, which lead to qualified leads for many different law services offered by Verralls.

Will the client do it again? YES! Verralls has already planned 3 more campaigns throughout 2022!

Contact us today for your own bespoke marketing strategy and ad campaign!