Trying to reach tourists coming to Gibraltar? OOH advertising might be a solution for you.

Trying to reach tourists coming to Gibraltar? OOH advertising might be a solution for you.

As we head towards the tourist season of 2023, the team at Purple Media explores a good option for local businesses: Out-of-home ads


Out-of-home (OOH) advertising is a powerful tool for reaching tourists in Gibraltar. This type of advertising includes billboards, bus shelters, and other forms of advertising that are located outside of traditional indoor spaces, such as shopping malls or office buildings. Here are a few benefits of using OOH advertising to reach tourists in Gibraltar:

  1. High Visibility: OOH advertising is highly visible, making it an effective way to reach a large audience. Tourists in Gibraltar are likely to be out and about, exploring the city and its many attractions, which means they will be exposed to OOH advertising in a variety of locations.

  2. Targeted Advertising: OOH advertising can be strategically placed to reach specific tourist demographics. For example, billboards located near popular tourist hotspots such as Casemates, Ocean Village or the Cruise ship terminal are likely to be seen by a large number of tourists.

  3. Cost-Effective: OOH advertising can be a cost-effective way to reach tourists in Gibraltar. Unlike other forms of advertising, such as television, OOH advertising does not require the production of expensive commercials or ad campaigns. Our designers can turn around powerful artwork in a short amount of time.

  4. Brand Awareness: OOH advertising can help to increase brand awareness among tourists in Gibraltar. This is especially true for local businesses and tourist-related services, such as restaurants, hotels, and tour operators.

  5. Memorable: OOH advertising creates memorable experience for tourists, which can lead to positive word-of-mouth, as well as repeat visits for the following years.

In conclusion, OOH advertising is an effective and cost-efficient way to reach tourists in Gibraltar. With its high visibility, targeted advertising, and ability to increase brand awareness, it can be an excellent way for businesses to reach the tourists who are visiting Gibraltar and make a lasting impression on them.

Want to plan a campaign to reach tourists in Gibraltar? Contact Purple Media today! | +350 54090231

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