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What does a social media agency do?

Purple Media: Your dedicated social media agency

What does a social media agency do?

Social Media has a pivotal role for any business, big or small. We discuss the advantages and benefits of using an agency.

Outsourcing your social media to a specialist agency can help you grow your business. Be that driving potential customers or clients to your website, driving customers to your store or simply increasing your brand awareness. Social media can make [or break] any brand, big or small.

In a nutshell, a social media agency is to here to help its clients identify and engage with their specific audiences, and provide measurable results in return


There are many reasons to appoint an agency, but here are 3 main ones:

1. Time: To put it simply, social media takes a lot of time and effort. By outsourcing it, you can spend more on growing your business (or hanging out with friends and family!)

2. Strategy: You know your business better than anyone else. Your social media agency will help you get a strong social media marketing strategy and translate all you have to offer on social platforms.

3. Return on investment: As specialist their fields, the team at your social media agency will identify where to place your advertising budget. Depending on your audience, you may want to explore various channels to get the best return on investment.

The different services offered by a social media agency.

1. Social Media Management

Your social media will work with you to identify, best understand and engage with your audience. What platform is your best fit? What are your audience after? What message do you want to convey? Think of it as going on a dating app, everyday. Your social media is here to help you seduce! 

Expect your social media to use tools to measure effectiveness. At Purple Media, we use Kontentino.

Your social media agency will create content on your behalf, artwork and/or text copy, and send for your approval. Once everyone is happy with the post, it will be scheduled directly.

2. Paid Social Media Advertising

Paid social media advertising helps to put your message across to right audience, using the platforms’ algorithms – bearing in mind each platform uses different key segmentations. Your social media agency will help you plan and buy those paid media campaigns, using their experience and know-how.

3. Social Media Strategy

Running a social media campaign won’t be effective without the proper strategy in place and reporting to measure the results following a campaign. When it comes to continually optimizing and improving social ads, reporting and measurement is key.

With a solid reporting framework in place, a social media agency will be able to give your business better, more thorough recommendations and overall paid social strategies. A social media agency will work with you upfront to determine what is important to your business and use that to drive their reporting and recommendations for specific social networks.

Work with a Gibraltar Social Media Agency

Our team in Gibraltar will work with you to produce high quality social media management, advertising and strategies. We have a lot of experience in different industries for clients of all sizes. Contact us today and book your free consultation:

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